I help organizations map their target audience, customer journey, and the market ecosystem. Based on a deeper understanding of the market, we can build your go-to-market strategy. By setting common goals and processes, I empower Sales and Marketing teams to collaborate effectively and drive growth. I facilitate internal and external communication to ensure smooth implementation of all changes.
As the VP of Marketing, I contributed to the transformation of Kentico, a globally successful Czech B2B technology company. We pivoted the business model from perpetual to subscription licensing, successfully repositioned the offering, and refined the messaging. Additionally, we secured the first growth investment in the company's 18-year history. Prior to my role at Kentico, I served as the Chief Growth Officer at Dataweps, where I led Sales and Marketing. I contributed to the growth in the Central European ecommerce market and the exit. Furthermore, I collaborate with the South Moravian Innovation Centre to foster innovation in my region.
My areas of expertise
I will help you set up a commercial strategy for your growth and expansion. We will focus on your customer journey, defining the Ideal Client Profile (ICP), buyer personas, and suitable go-to-market tactics. I co-directed the strategic change at Kentico and Dataweps, and was also responsible for its external communication.
Every change needs to be communicated within the company, and employees should be involved from the beginning of the process. Together, we will support collaboration and break down silos between different teams. I have led both Sales and Marketing, and I know their mutual cooperation is critical to commercial success.
Brand & Product Marketing
Who are you? What do you stand for? How do you help your customers? What makes you unique and why should the customer choose you? How do others perceive you? I'll help to find and test company and product positioning and messaging and brand definition. Besides the internal definition, what matters most is how everything is implemented in practice and into specific outputs.
Workshops & Consultations
At the end of the workshop and consultation series, you will have your customer journey mapped, Ideal Client Profile and buyer personas defined, and opportunities for growth identified and prioritized. You can also use my ad-hoc consulting and mentoring services for any kind of related questions or opportunities, or for the development of your internal teams.
Interim roles & projects
You will receive both strategic and hands-on assistance with your projects, based on the agreed scope and KPIs. After the agreed-upon period, you will know how to continue developing what was delivered, or you will have the internal team hired and onboarded for it. For future improvements, you can still switch to my consulting services.
What kind of person am I?
I am a communicative, sociable, and extroverted person. I love networking. Often, I fill the room, but I also know how to step back and listen to others. I enjoy acquiring new knowledge, learning from others' successes and failures, and sharing my own experiences. Additionally, I like to utilize my organizational skills. According to Gallup CliftonStrengths, my Influencing talents are predominant - 6 in the top ten. According to Talent Dynamics, I am a Creator. I am a member of several groups for sharing experiences among managers and company leaders, or Alumni groups of various educational programs (for example, ATAIRU or the Czech-German Young Professionals Program).
Thanks to his systematic approach and empathy, Jenda was able to build Sales and Marketing teams from scratch and set them up for delivering consistent performance. Thanks to the established processes and Jenda's management of acquisitions, we have grown by tens of percent.
Honza Mayer, CEO, Dataweps
Working with Jenda, in my role as CEO, was a key insight into the field of marketing from a different perspective. He helped me understand the connections, making me a better partner for discussions and decision-making with my marketing colleagues. I appreciate his friendly approach, which does not mean he avoids speaking directly. Even when some topics significantly raised his eyebrows, we always debated constructively and without condescension. Thank you, Jenda!
Jan Čillík, CEO, Tierra Verde
Poetry slam in Brno
In addition to consulting and business, since 2007, I have been involved in the slam poetry scene. I helped promote it with a group around Lenka Zogatová in the Fléda non-profit organization. For over 8 years, my friends and I have been organizing exhibitions and regional rounds in Brno.
Besides leading Slam Poetry Brno, z.s. (registered association), I also co-host many of our events. I enjoy public speaking in this form as well.